Key
participants in the greenscheming
process for New Garden Village II:
- Morris Newlin of New Garden
Landscape
- Martha Faw of Southern Structures
- Robert Hayter of Hayter Designs
- Scott Sand & Stone representative
- Pine Hall Brick representative
- John Mallard
of Archedeck
- Other potential businesses representatives
Altogether 30 people participated in the greenscheming process.
Responding
to the questions, "What will New Garden Village II look like?" and "What do you want NGV to be like?",
the planning group integrated their ideas to form the key concept of the development. The group decided the
project would be developed as a commercial village. It would have three complementary pods, or neighborhoods.
These would be: Landscaping and Gardening; Outdoor Living; and Home Renaissance. Each neighborhood would have several
businesses. The pedestrian friendly development would consist of living showrooms. This design would allow customers to enjoy
‘slow shopping’ as businesses would be in close proximity to one another. Village-wide promotional activities
such as Fall Festivals would draw people to the entire village.
The planning team then named several key components
of the village which helped the vision come to life. Having a unique village identity would allow this development to be set
apart from other retail centers. A relaxing, gardenesque setting would entice customers to linger and patronize the various
businesses. The group planned for continuous year round traffic in order to build a viable business site. Acknowledging team
chemistry became important for building the development as a whole and the momentum needed for the future.
The final
design was created by Robert Hayter of Hayter Designs. He incorporated the participants’ suggested features and
characteristics that would project NGV as a unique commercial development. They decided there would be a main street character
to NGV. A recognizable vertical landmark would help NGV be visible next to Greensboro’s new outer loop. And the new
outer loop would give ease of accessibility from various points in the region.
Since
the establishment of NGV in 2003, 25 businesses have opened. There is still opportunity for further growth in this unique
development.